• Rakuten struck a multi-year global partnership with Scuderia Ferrari HP, effective Jan. 1, 2027.
• Deal makes Rakuten a Team Partner in telecommunications, e-commerce, marking a first for a Japanese company in those categories.
• Ferrari F1 platform to support Rakuten ecosystem expansion, including Rakuten Symphony’s open-network telecom solutions push.
• Rakuten branding to appear on Ferrari race cars, driver apparel, team environments from 2027.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Rakuten Group Inc. published the original content used to generate this news brief on September 17, 2026, and is solely responsible for the information contained therein.