• Albertsons entered a grocery-exclusive collaboration with LiveRamp to launch incrementality-based multi-touch attribution for retail media.
• Product links impression-level exposure across owned channels, offsite media, participating partners such as Meta, with Albertsons transaction data.
• Measurement aims to deliver a single deduplicated view of incremental sales impact across channels, supporting cross-platform budget optimization.
• PepsiCo joined as an early pilot partner for the attribution capability.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Albertson's Companies Inc. published the original content used to generate this news brief via Business Wire (Ref. ID: 202609171357BIZWIRE_USPR_____20260917_BW082606) on September 17, 2026, and is solely responsible for the information contained therein.