The Zhitong Finance App learned that on September 18, the Secretariat of the Central Internet Information Office issued the “Notice on Strengthening the Management of Infringement Information involving Enterprises and Continuing to Promote the Optimization of the Business Network Environment”. The notice clearly states that it is necessary to adhere to forward gateway and source management, tighten the main responsibility for managing information content on the website platform, improve the full-chain management mechanism for pre-review, in-case inspection, and post-processing of enterprise-related information, actively clean up explicit infringement information involving enterprises, and strictly and expeditiously dispose of the accounts and MCN agencies involved. Website platforms should focus on cleaning up and disposing of five types of infringing information involving enterprises: one is personal information, which reveals the identity of entrepreneurs, contact information, and sensitive personal information; the second is insulting and derogating, insulting and misleading companies and entrepreneurs; the third is counterfeiting, impersonating and publishing information in the name of a news organization or enterprise or entrepreneur; fourth, false and misleading, misleading, misleading, misleading, misleading, misleading information that has already been refuted; five are other categories, including trolling and hypnotizing old news, and online sailor reviews.
The original text is as follows:
Notice on strengthening the management of infringing information involving enterprises and continuing to promote the optimization of the business network environment
Internet Information Office of the Party Committee of each province, autonomous region and municipality directly under the Central Government, Network Information Office of the Party Committee of the Xinjiang Production and Construction Corps:
In recent years, the national Internet communication system has earnestly implemented the decisions and arrangements of the Party Central Committee, organized and carried out work to optimize the business network environment, and vigorously rectify network chaos involving enterprises. The online public opinion environment involving enterprises has continued to improve. At the same time, it is also important to note that online corporate infringement is low in cost, spreads quickly, has great impact, is repetitive and complex, and corporate rights protection has problems such as “difficult to prove, long cycle, and high cost.” In order to consolidate the main responsibilities of the website platform, step up efforts to dispose of infringing information involving enterprises, and effectively improve the quality and efficiency of work, the relevant matters are now notified as follows:
I. General work idea
Adhere to moving the border forward and source management, tighten the main responsibility for managing information content on the website platform, guide and supervise increased personnel and technical investment, further improve the full-chain management mechanism for pre-review, in-case inspection, and post-processing of enterprise-related information, actively clean up explicit infringement information involving enterprises, and strictly and expeditiously dispose of the accounts and MCN agencies involved, and effectively solve problems such as difficult and slow disposal of infringing information involving enterprises.
II. Clarify the scope of disposal
The disposal of infringing information involving enterprises concerns the vital interests of enterprises and entrepreneurs, as well as the vital rights and interests of the public. After a period of practice, all parties have reached a consensus on how to dispose of infringing information involving enterprises. The website platform should proactively clean up and dispose of the following infringing information involving enterprises.
1. Categories of personal information. This includes disclosing personal identification and contact information such as entrepreneur ID cards, passports, household registration files, home addresses, phone numbers, etc., as well as sensitive personal information such as biometrics, healthcare, financial accounts, and whereabouts.
2. Insult and derogatory categories. These include insulting and abusing companies and entrepreneurs, impersonating corporate logos, products, and portraits of entrepreneurs, maliciously relating companies and entrepreneurs to pornographic and vulgar topics, and using stigmatized terms to slander companies, entrepreneurs, or specific brand users.
3. Counterfeit and counterfeit products. This includes counterfeiting supervisory information produced and published by impersonating news organizations, information posted under the name of an enterprise or entrepreneur, and unauthorized use of the same or similar name logo or entrepreneur's name portrait as the company in public account names, avatars, and profiles.
4. False and misleading categories. These include taking it out of context, misinterpreting the entrepreneur's past remarks, presenting search keyword associations that do not match the facts, search landing page results, false information that has been refuted and clarified by authority, and information that is inconsistent with public statements issued by enterprises and entrepreneurs on official accounts on major platforms.
5. Other categories. These include information about companies involved in the campaign, collected old news and negative information about companies that have been hyped up, infringement information about companies that have been disposed of by this platform, and comments on enterprises posted by robot accounts and online navy accounts, which clearly violate public order and morals to discredit and slander companies and entrepreneurs.
III. Job Requirements
In accordance with the requirements of this Notice, website platforms shall improve the information content management system, improve and optimize platform community rules, include enterprise information in the scope of daily content review and disposal, strengthen account and MCN agency management, and effectively enhance work initiative, pertinence and effectiveness.
Internet information departments should implement territorial management responsibilities, guide local website platforms to improve the system, strengthen the management of information content involving enterprises, and promptly clean up infringing information involving enterprises. Website platforms where insufficient attention or implementation is insufficient, especially where issues reported by netizens are concentrated, are dealt with strictly in accordance with the law and regulations.
We hereby inform you.
This article was selected from the official website of “China Internet Information Network”. Zhitong Finance Editor: Chen Siyu