The Zhitong Finance App learned that Gamma Data released the “Monthly Report on China's Game Industry for August 2026". According to data, in August 2026, the actual sales revenue of China's domestic game market was 31,627 billion yuan, up 1.7% month-on-month and 8.08% year-on-year. Head mobile products and cross-end product pulls. In August, the actual sales revenue of the Chinese client game market reached 6.703 billion yuan, down 2.34% month on month and 2.13% year on year. In August, the actual sales revenue of China's mobile game market reached 23.395 billion yuan, up 1.39% month-on-month and 8.6% year-on-year. Linkages and anniversary celebrations drive growth. In August, actual sales revenue for games developed independently by China reached US$2,030 billion, up 0.88% month-on-month and 20.87% year-on-year, continuing to achieve year-on-year and month-on-month growth.
Actual sales revenue of the Chinese game market
The overall market increased 8.08% year over year, driven by leading mobile products and cross-end products
In August 2026, the actual sales revenue of the Chinese domestic game market was 31,627 billion yuan, up 1.7% month-on-month and 8.08% year-on-year. The month-on-month growth was mainly supported by mobile devices: various leading products achieved month-on-month growth through continuous version content, user return incentives, and commercial supply optimization. Shooting products such as “Peace Elite,” “Operation Delta,” and “Fearless Contract: Operation Source Energy” all recorded varying degrees of month-on-month growth, driving a steady and steady increase in mobile devices as a whole. The year-on-year increase was contributed by mobile devices and clients — on the mobile side, mature products remained resilient, and some new products that had not yet formed a full monthly base in the same period last year provided a net increase; on the client side, cross-end products such as “Operation Delta” and Changqing Mobile Game were jointly driven by continuous content updates, and cross-end new products launched in the past year further improved the commercial supply on the PC side. The increase in revenue from leading mobile products was mainly supported by the increase in sub-new products. Incremental support was provided by clients, driving 8.08% year-on-year growth in the August market.
Data source: China Game Industry Research Expert Committee & Gamma Data (CNG)
Note 1: In this report, sub-new products refer to products launched or returned to the mainland market after the same period last year; mature products refer to products with an operating cycle of at least 1 year.
Note 2: All figures in this report are rounded.
Note 3: Affected by rounding, there may be differences between the data obtained based on the inversion of the growth rate and the published data, and the total proportion may not equal 100%. This is a normal and unavoidable situation.
Actual sales revenue in the client-side game market
Client revenue increased slightly year-on-year, and online mobile games were steady, and new dual-end games were added
In August 2026, the actual sales revenue of the Chinese client game market reached 6.703 billion yuan, down 2.34% month on month and 2.13% year on year. On a month-on-month basis, dual-end intercom products entered the second half of the summer season, and client revenue for some products declined: “Genshin”, “Desperate Zone Zero” and “Collapse: Stardom Railroad” version dividends declined; however, various products also had incremental additions: “Operation Delta” continued to operate as a season and tournament, and revenue increased month-on-month and year-on-year in August, maintaining high activity and stable payments on the PC side; the multi-terminal intercom product “Master of Secrets”, which was launched on August 21, accepted users with public beta benefits, open service content, and cross-terminal account systems. Form a net increase as a new product; combined with the year-on-year toughness of mature mobile games, jointly supported The client market grew at a 2.13% year-on-year rate. Overall, there is a differentiated pattern of seasonal decline in old products and replenishment of new products between some terminals.
Data source: China Game Industry Research Expert Committee & Gamma Data (CNG)
Actual sales revenue in the mobile game market
Mobile game revenue continues to expand, linked to the annual event split line to achieve the increase
In August 2026, the actual sales revenue of China's mobile game market reached 23.395 billion yuan, up 1.39% month on month and 8.6% year on year. The growth was mainly realized by leading products: “Peace Elite” combines the appearance of “88 Exciting Nights” with “88 Exciting Nights” benefits, and undertakes summer and Tanabata content to drive payments; “Operation Delta” arranges treasure hunts, logins, and game missions around “Treasure Month”, along with the Jingdezhen Imperial Kiln Linked Collection, Dual Track Pass, and social mini-games to drive the growth; “Fearless Contract: Operation Yuanneng Feng” used the first year to “Daredevil” to “Operation Yuaneng Feng””, Take back the mode and limited gun skins, and link “Dart Man” as team benefits, driving both month-on-month and year-over-year increases in turnover.
Data source: China Game Industry Research Expert Committee & Gamma Data (CNG)
Top 10 gamma data mobile game turnover calculation list
The anniversary of the four product rankings unchanged and the “Crystal Rose” campaign boosted “League of Legends Mobile Game” by 17 places
In the top 10 gamma data mobile game sales estimates in August 2026, the ranking of 4 products remained unchanged. Among them, “Wang Zhe Rongyao”, “Peace Elite”, and “Operation Delta” remained in the top 3, and “Dream Journey to the West” remained unchanged at 7; the shooting category in the TOP10 occupied 3 seats in total, making it the category with the highest volume ratio. In terms of ranking changes, “League of Legends Mobile Game” was the most prominent, rising 17 places to 8th place in a single month; “Fearless Contract: Operation Source Energy” and “Battle of the Golden Shovel” each rose 1 place, ranking 4th and 5th.
“Fearless Pact: Operation Source Energy” ranking increase was driven by the 1st anniversary version; “Battle of the Golden Shovel” uses “New Season+5th Anniversary” dual nodes to redeem the increase: “Force of Nature” on August 20, a new natural fairy bond, new game element, and prismatic system, and launched new skins simultaneously; combined with the 5th anniversary welfare event to drive its iOS game bestseller ranking to the top 2; “League of Legends” jumped from the 4th anniversary tour “Crystal Rose” skin event: “Crystal Rose 2026 · Guardian” launched on August 14 Miss Doom and many other skins, along with returning benefits and rune chaos With the return of the competition and the spread of the tournament, the best-selling iOS game ranking once reached the top 5.
Data Source: Gamma Data (CNG)
Note: Top 10 mobile games are the top ten products in the gamma data mobile game turnover calculation list. The Gamma Data mobile game traffic calculation list is a product turnover ranking calculated by Gamma Data (CNG) through research, checking financial reports, monitoring the list, and constructing models. The product flow is the total turnover before channels such as iOS, Android, and jailbreak were split. It does not include overseas market turnover. The data is for reference only.
Top 10 iOS channel download estimates
The new work “Master of Secrets” is ranked as the 5th most DAU product to maintain the download base
In the top 10 gamma data iOS channel download estimates in August 2026, shooting, MOBA, casual, sandbox, elimination, and parkour coexist. Download demand is concentrated on high DAU products and is also driven by new summer nodes. In terms of new products, “Master of Mysteries” was released on all platforms on August 21. It was developed by Kuaishou and adapted from the novel IP of the same name. It is compatible with UE5 on multiple devices. Once launched, it appeared on the App Store free game list and continued to rank at the top. It reached 5th place with its mystical MMORPG positioning and public beta launch.
“Operation Delta” continued the S10 season cycle and updated the content of the Treasure Month event, ranking 1st; “Wang Zhe Rongyao” maintained customer acquisition through the new season and summer benefits, ranking 4th.
Data Source: Gamma Data (CNG)
Hot game advertising analysis
“Guns for the End”
In terms of advertising for “Shooting at the End of the Day” in August, the initial scale was low, then gradually increased; it continued to rise from the early to the middle of the middle to the middle, and the volume fluctuated in the high range. The overall pace was “low starting point — phased expansion — concentrated increase — high level fluctuation”. The format is mainly reward-based video and information flow. Together, the two account for about 90%. Screens, banners, live streaming, etc. account for relatively little, and overall, they are more biased towards short material reaching and motivating scenes.
In terms of the ranking of free iOS games, it was initially in the middle and moved forward; it fluctuated repeatedly in the middle of the middle and did not continue to rise; in late launch, the ranking did not improve at the same time, falling back in the latter part of the period, and was relatively low at the end of the month.
Ad placement data comes from AppGrowing ad intelligence tracking and compiled by gamma data; the statistics date is 2026/8/1 to 2026/8/31
Top 5 first-month newcomers
“Master of Mysteries” is estimated to have surpassed the first month and is number 1 in the new tour of Yiju
In the top 5 of Gamma Data's first-month revenue estimates for the August 2026 game, the first month of “Master of Mysteries” is estimated to have surpassed 100 million yuan on all domestic platforms. “Master of Secrets” is an MMORPG product adapted from the novel IP. After the public beta on all platforms in August, it entered the top of the new travel list.
The client-side game IP adaptation product “Dream Journey to the West: Continuing the Edge” ranked 2nd. It is a turn-based RPG. Relying on the classic mobile game user base and mobile restructuring, it undertakes the return of old users and the entry of new users. The first month's performance was more supported by IP infrastructure and category stability;
The mobile game IP adaptation product “Shoot at the End” ranked 3rd. It is in the strategy category (SLG), reaching a wide range of users with IP extensions and purchasing materials from the original mobile product;
The novel IP product “The Son-in-law” ranked 4th. It simulates business entry, lowers the entry threshold through subject context and business development, and reflects the extension of online text IP in the mild category;
“Soul Falling Deep” ranked 5th in the card category, covering vertical users with an original worldview, character collection, and deck construction.
Data Source: Gamma Data (CNG)
Note: The above is a mobile game launched in August 2026, and the ranking is based on the sales status of all domestic platforms 30 days after the product was launched. Products that have been online for less than 30 days are estimated to have a first-month turnover based on their current sales status. The data comes from gamma data mobile game flow calculation and is for reference only.
Actual sales revenue of games independently developed by China in overseas markets
High-frequency content updates and event operations continue to create freshness
In August 2026, actual sales revenue for games developed independently by China reached US$2,030 billion, up 0.88% month-on-month and 20.87% year-on-year, continuing to achieve year-on-year and month-on-month growth. The increase was mainly realized by mature products through high-frequency operation activities. “Romantic Restaurant (Gossip Harbor)” updates the story every Friday and adds a “Shady Forest to Save Mark” campaign to drive revenue growth; “Endless Winter” and “Running Kingdom” jointly host the “Double Star Walking Together” event, as well as the off-game offline event “Mr. Bear's Bookhouse” of “Endless Winter”, which works together to boost user activity.
Data source: China Game Industry Research Expert Committee & Gamma Data (CNG)
Game changes in overseas markets
Highly centralized category synthesis and strategy go hand in hand
Among the top 10 product turnover growth in key overseas markets in August 2026, the product types were mainly synthetic and strategic.
More than half of the strategic products are concentrated on the “Survival/Doom” circuit. There are no cultural differences in such topics, and they are highly accepted in overseas markets.
Synthesis categories such as “Gossip Harbor (Gossip Harbor)” and “Tasty Travels: Merge Game (Tasty Travels: Merge Game)” continue to attract casual players with lightweight operation, storytelling, or simulated business elements. These products effectively drive the growth of traffic through high-frequency level updates and limited-time themed activities.
The only placement product, “The Legend of the Fist and Sword,” achieved a breakthrough by linking with the “Journey to the West” movie, launching limited characters such as Supreme Treasure and Zixia Fairy, and simultaneously opening Tanabata plots and collaboration manuals for two.
Data Source: Gamma Data (CNG)
Note: The scope of market monitoring on this page of gamma data covers key regions such as the United States, Japan, South Korea, Hong Kong, and Taiwan Province of China.