Recently, the Ministry of Culture and Tourism issued the “Fifteenth Five-Year Plan for the Development of the Cultural Industry”. Among them, it is mentioned promoting the integrated development of the cultural industry and related industries. Promote the integrated development of the cultural industry with agriculture, industry, commerce, sports, transportation, water conservancy, construction, medical care, aerospace and other fields to better serve industrial upgrading and a better life. Promote and develop industrial culture, revitalize industrial heritage, and innovate industrial tourism experiences. Promote the integrated development of cultural creativity with apparel, home, consumer electronics, automobiles, etc., and embed related product R&D, production and marketing processes. Develop brand licensing to support the integrated development of cultural brands with other fields through licensing, joint branding, etc. Support the implantation of cultural business formats and functions in commercial facilities. Innovate the integrated development model of cultural, sports and tourism, and promote the integrated development of competitions, exhibitions, festivals, and tours. Promote traditional Chinese sports culture and develop sports programs with local cultural characteristics. Support the innovation of airports, cruise home ports, yacht terminals, traffic stations, and highway service areas to create unique cultural and tourism experience scenarios.

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