Recently, the Ministry of Culture and Tourism issued the “Fifteenth Five-Year Plan for the Development of the Cultural Industry”. Among them, it is mentioned to promote the increase and quality of foreign cultural trade. Optimize and upgrade trade in cultural products, vigorously develop trade in cultural services, innovate and develop digital cultural trade, and increase the proportion of high-value-added cultural products and services in foreign cultural trade. Encourage cultural enterprises to operate internationally, support enterprises to improve brand building, product production and overseas sales channels, and launch more products that meet the needs of the international market and have cultural connotations. Consolidate the competitive advantage of going overseas in the field of digital culture, tap export potential in the fields of performing arts, animation, creative design, Guochao culture and creativity, and enhance the added value of exports of products such as arts and crafts, stage equipment, games and amusement equipment. Promote the combination of “going global” and “bringing in”, and support the introduction of outstanding cultural products and services from abroad.

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