Recently, Nielsen IQ released the “2026 Global New Energy Vehicle Consumer Research Report”. This survey, which covered tens of thousands of NEV users and potential customers around the world, uncovered a new industry phenomenon: power batteries hidden in vehicle chassis are moving from behind the scenes to the front of the stage, becoming a key decision-making factor for consumers when choosing and buying cars. For car companies, batteries not only determine the safety and experience of the entire vehicle, but also directly influence the transformation of sales. The report shows that consumers in different regions have very different priorities when buying cars. Chinese users are more willing to use cars as a “mobile third space” for families, valuing the space in the car and giving priority to traveling with the whole family; when buying a car, Nordic users will pay for traveling with pets and an environmentally friendly lifestyle; Southeast Asian consumers see new energy vehicles as a sign of rising income and class growth; British users are more careful and careful, and value the cost of using cars; and the demand for car purchases in Japan and South Korea is often closely tied to commuting changes in moving and getting a new job.
Zhitongcaijing · 2d ago
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Recently, Nielsen IQ released the “2026 Global New Energy Vehicle Consumer Research Report”. This survey, which covered tens of thousands of NEV users and potential customers around the world, uncovered a new industry phenomenon: power batteries hidden in vehicle chassis are moving from behind the scenes to the front of the stage, becoming a key decision-making factor for consumers when choosing and buying cars. For car companies, batteries not only determine the safety and experience of the entire vehicle, but also directly influence the transformation of sales. The report shows that consumers in different regions have very different priorities when buying cars. Chinese users are more willing to use cars as a “mobile third space” for families, valuing the space in the car and giving priority to traveling with the whole family; when buying a car, Nordic users will pay for traveling with pets and an environmentally friendly lifestyle; Southeast Asian consumers see new energy vehicles as a sign of rising income and class growth; British users are more careful and careful, and value the cost of using cars; and the demand for car purchases in Japan and South Korea is often closely tied to commuting changes in moving and getting a new job.
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