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Relying on its unique quartz sandstone peak forest landscape, Zhangjiajie, Hunan broke out of the traditional landscape tourism model and created an immersive international outdoor sports destination with high-end extreme events and high-altitude experience programs for influencers as the core, attracting a large number of overseas visitors. According to data, from January to August 2026, Zhangjiajie received 994,500 inbound visitors, an increase of 20.47% over the previous year; it achieved tourism foreign exchange revenue of US$109.61 million, an increase of 40% over the previous year.
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Relying on its unique quartz sandstone peak forest landscape, Zhangjiajie, Hunan broke out of the traditional landscape tourism model and created an immersive international outdoor sports destination with high-end extreme events and high-altitude experience programs for influencers as the core, attracting a large number of overseas visitors. According to data, from January to August 2026, Zhangjiajie received 994,500 inbound visitors, an increase of 20.47% over the previous year; it achieved tourism foreign exchange revenue of US$109.61 million, an increase of 40% over the previous year.
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