On September 19, the topic “It was revealed that Xibei will completely go out of business” became popular on Weibo. According to an article published by blogger “Li Ji,” Xibei, which has continued to be the number one traditional meal in 11 years, will completely go out of business within two to three months. Founder Jia Guolong will personally take up most of his debts, relinquish his shares, and keep only about 100 profitable stores for employees to operate themselves. Strive to maintain the livelihoods of 3,000-4,000 people. Up to now, there have been more than 10,000 Xibei employees who have had to be laid off, and more than 200 stores have closed. In response, the reporter tried to contact Xibei customer service. The other party responded that currently stores all over the country are operating normally, and we will continue to make good products and services, continue to stick to quality, and treat every customer with care. I also kindly ask everyone to view online information rationally.

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