Recently, a person in the chip industry pointed out to the “China Business Daily” reporter at an industry conference. In the context of the industry falling into an arms race for computing power and internal hardware parameters, a series of industrial maladies, such as high costs, redundant experiences, and difficulties in implementation due to excessive stacking, continue to be highlighted, and more and more industry people and enterprises are beginning to rationally reflect on the development path of the industry. High-end smart driving solutions that simply rely on high-computing power chips and lidar stacked not only raised vehicle pricing, limited intelligent driving to the high-end model community for a long time, and were unable to achieve large-scale popularization, but also caused serious technical redundancy and waste of resources. Relying on deep collaboration between software and hardware to maximize the efficiency of effective computing power utilization, the horizon completely breaks out of the circle of industry parameters. Based on this differentiated technology path, Horizon has achieved the ultimate cost reduction of advanced smart driving, and the official announcement has hit the ground: relying on a single Journey 6M chip, it has successfully broken through the NOA smart driving threshold in urban areas to the 100,000 yuan level, and is about to launch fuel SUV models, completely rewriting the industry's pricing rules.

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