According to the CITIC Construction Investment Research Report, the old gold store released a variety of new products, and the Wangfu Central store lined up significantly. As the Mid-Autumn Festival approaches, the old store Gold has released a variety of new products, such as Cross King Kong Pestle No. 2, Cross Diamond Pestle No. 3, Cross Diamond Pendant, etc. The new products focus on classic elements and add colorful gemstone inlays. The design is more stylish and younger, and consumer feedback is positive. On the price side, the average price of new products is about 2,500-2,700 yuan, which is adjusted from the average price of older diamond-encrusted products. Recently, stores in Wangfu Central and other places in Beijing launched Mid-Autumn Festival activities. Taking Wangfu Central Store as an example, on 9.19-9.27, consumers can enjoy: ① 100 yuan off for every 1,000 yuan spent; ② 10 times points at the mall; ③ 1 5 gram gold coin for every 250,000 yuan paid. We observed that some proxy purchases offered a minimum of 77% off. On the first day of the event, consumers lined up significantly.

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