According to data disclosed by Douyin e-commerce, over the past year, more than 4.56 million new marketing authors were added to Douyin e-commerce, of which 70,000 authors increased their annual turnover from zero to more than one million yuan; the Douyin e-commerce platform aired more than 1 million live broadcasts per day, and more than 85 million pieces of e-commerce content appeared every day, with an average daily viewership of nearly 14.9 billion. At present, the total number of authors on the Douyin e-commerce platform has exceeded 12 million. Among the new marketing authors, small and medium authors account for 99%.

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