On September 21, Li Ninglong's first global flagship store landed in the Nanjing East Road business district of Shanghai. The full range of Li Ning's Gold Standard products was unveiled simultaneously. Since becoming an official partner of the Chinese Olympic Committee again in 2025, Li Ning has relied on core resource potential to comprehensively promote the business system layout around professional technology application, product development, and channel upgrading. Currently, as an independent category, Li Ning's Gold Standard focuses on functional business commuting, gradually applying technology from the Chinese Sports Delegation to popular life scenarios; Li Ning Longdian has opened up a complete link from touch to experience to consumption transformation. Li Ning is using a set of “equity activation+product transformation+terminal monetization” full-link marketing actions to open up a new growth path. Li Ning said that in the future, the Golden Standard product matrix and Longdian channel construction will be further deepened to promote resource allocation and asset transformation.

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