As the “Administrative Measures on Online Marketing of Financial Products” are about to be implemented, Douyin has quietly launched the function of buying funds. A reporter from Interface News found that by clicking “My Wallet”, you can go to the financial management page. The fund interface has already been launched at the bottom of the page. After clicking, users can enter the fund page, and five submenus have been set up: Current Wealth Management, Bank Deposit Statement, Stable Wealth Management, Bonus Fund, and Profit Pursuit, which correspond to various types of public equity products such as monetary funds, bond funds, fixed income +, active equity funds, and QDII. However, since Douyin does not have a fund sales license, when users click on specific product details, they will pop up the Huatai Securities account opening page. In addition to Huatai Securities, users can also choose to open an account with two other brokerage firms, such as Zheshang Securities and CICC Wealth.

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