• Puma named Fokko de Rooij managing director for Europe, effective Oct. 1, 2026; he reports to CEO Arthur Hoeld.
• De Rooij previously held senior roles at Nike across EMEA, China, and global teams, most recently VP EMEA sales.
• Daniel Pustina took over as managing director for Cluster Central with immediate effect, overseeing DACH, Benelux, Eastern Europe, Ukraine.
• Pustina joined Puma in 2020, most recently managing director for Oceania; he reports to de Rooij.
• De Rooij replaces Javier Ortega; Pustina replaces Bas van den Bemt, both departing this month.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Puma SE published the original content used to generate this news brief on September 21, 2026, and is solely responsible for the information contained therein.