• Rocket Lawyer CEO Paul Hollerbach outlined a strategy to modernize legal services for small businesses, families, and individuals through AI-enabled workflows.
• Focus remains on US small businesses with under 10 employees, targeting a market of about 35 million SMBs.
• AI positioned as a front-end for research and DIY tasks, paired with a network of licensed attorneys for legal advice and services.
• Three-to-five-year goal centers on becoming a trusted legal platform by blending technology with human expertise to reduce friction in access.
• Decision-making framework prioritizes customer value over near-term ROI, with emphasis on shipping products faster once key assumptions are tested.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Rocket Lawyer Incorporated published the original content used to generate this news brief on September 21, 2026, and is solely responsible for the information contained therein.