Gopuff will join the Instacart Marketplace and leverage Instacart Carrot Ads, expanding choice for consumers and reach for advertisers

SAN FRANCISCO and PHILADELPHIA, Sept. 22, 2026 /PRNewswire/ -- Instacart (NASDAQ:CART), a leading grocery technology company, and Gopuff, the leader in instant commerce, today announced that Gopuff will join the Instacart Marketplace and leverage Instacart Carrot Ads technology to power advertising on its own digital storefront in the U.S. Instacart customers will have a new way to shop Gopuff's curated selection of groceries and everyday essentials with all orders fulfilled by Gopuff in as fast as 15 minutes. For advertisers, the partnership will extend the reach of the Instacart Ads ecosystem to Gopuff's millions of on-demand customers.

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