McDonald’s Corp. (NYSE:MCD) is bringing back its Monopoly promotion with a $1 million cash prize as the fast-food giant looks to reignite momentum during a rough phase for its stock, which is down more than 17% so far this year.
Goes Bigger on Monopoly
Monopoly, based on the iconic board game from Hasbro Inc. (NASDAQ:HAS), returns Oct. 6, with customers peeling physical game pieces from eligible McDonald’s packaging and scanning them in the app to claim prizes or enter the game’s bigger contests.
Prizes include a $1 million cash award, 2027 Jeep Cherokee vehicles, Carnival cruise vacations, Polaris vehicles, $50,000 prizes toward a home down payment or college debt paydown, and free McDonald’s for a year through a $1,040 gift card, the company said.
The promotion will run through Nov. 1, with players able to win instant food prizes, MyMcDonald’s Rewards points, collect-to-win prizes, and Chance Card rewards.
Investor Day Puts Growth Strategy in Focus
The company is expected to host an Investor Day on Wednesday to outline its medium-term strategy and targets, with analysts watching for updates on menu innovation, restaurant remodels, and promotional activity.
McDonald’s shares have lost 17.43% over the past year, declined 18.84% over the past six months. The stock is down 8.14% over the past month.
According to Benzinga Pro, the stock has a consensus Buy rating from 29 analysts, with an average price target of $322.
Faces a Long Road to Recovery
In August, McDonald’s reported adjusted earnings per share of $3.38 in the second quarter, above the $3.32 analyst estimate, while revenue rose 4% year over year to $7 099 billion, slightly below the $7.128 billion consensus.
BTIG analyst Peter Saleh said the company’s Under $3 Value Menu failed to resonate with consumers, while Seaport Research Partners analyst Eric Gonzalez said McDonald’s 2026 execution had fallen short of expectations, with material improvement unlikely until mid-2027.
Price Action: On Tuesday, shares closed 1% higher at $250.35 and gained 0.33% in extended trading.
Benzinga edge rankings indicate McDonald’s stock has a Momentum score in the 11th percentile and a Growth score in the 71st percentile.
See More: Top Momentum Stocks
Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.
Photo courtesy: Sombat Muycheen / Shutterstock.com