• Telefónica reshaped its Spain consumer unit, creating a Hardware and Devices division within B2C.
• Alberto Ruano will lead the new unit from Oct. 1, reporting to Spain Chief Revenue Officer Óscar Candiles.
• Ruano joins from Lenovo, where he was general manager for Spain and Portugal through September 2026.
• He previously held senior roles at Toshiba Spain, including general manager from 2006 to 2013.
• The unit will run the devices business end-to-end, covering portfolio strategy, vendor talks, offer design, go-to-market, logistics, and financial control.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Telefónica SA published the original content used to generate this news brief on September 23, 2026, and is solely responsible for the information contained therein.