At the 2026 iJoy iJoy Fall Enjoying Event, iQiyi founder and CEO Gong Yu said that long-video users are moving to big screens, from mobile phones and tablets to smart homes. TV accounts for 42.85% of the time in 2022. It has increased to 50.58% in the first half of this year, and will account for an even higher share in the future. The marketing value of Internet TV has never been fully reflected, and it has been underestimated for over 10 years.

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