At the press conference on the theme of “Starting the 15th Five-Year Plan” series held by the Information Office of the State Council today, Vice Minister of Civil Affairs Shu Huihao explained that during the “14th Five-Year Plan” period, the Ministry of Civil Affairs continued to promote “famous rural actions”, standardized the naming of 927,000 rural place names, and set up 32 million blocks of geographical names and house signs. Internet map platforms standardized the labeling of more than 12 million rural places and points of interest. A large number of remote villages and small places bid farewell to the “no name, no address to be found” plight. Toponymy blockages and management difficulties in logistics, emergency rescue, and travel navigation. During the “15th Five-Year Plan” period, the Ministry of Civil Affairs will target the blueprint for comprehensive rural revitalization and promote “Famous Village Actions” to expand capacity, improve quality and efficiency, focusing on four aspects: expanding a chain, covering the entire region, and penetrating the entire process. Extend the complete chain of place name naming, marking, collection, and images above to villages across the country, and expand to all kinds of geographical names such as villages, streets, mountains, rivers and lakes, etc., so that every village, every street, and every mountain river has a warm name, so that the bottom number is clear, the information is accurate, the signs are complete, and the picture is fresh. Deepen a service that is based on people's livelihood and empowers the grassroots. Taking service to the people as the starting point and foothold, we promote the deep integration of standard geographical names services with delivery logistics, livelihood services, and grassroots governance, etc., so that deep mountains have roads to be named, remote villages can be found, and Qianmo can be accurately reached, helping the countryside to be more livable and easier to work. Highlight a key point, leave homesickness, and continue the context. Focus on inheriting the geographical name context, strengthen the protection, interpretation, promotion and promotion of outstanding toponym culture, revitalize rural toponym cultural resources, tell toponym stories well in the new era, cultivate rural style and folk customs, preserve village charm and homesickness, and continue the local context. Unleash unique value, activate resources, and empower in both directions. Encourage innovation in geographical name values, fully activate the “business card” effect and resource value of rural geographical names, facilitate the two-way flow of urban and rural elements, help cultivate characteristic industries, improve the quality of rural cultural tourism, and add value to local resources, and empower big governance and leverage major development with small geographical names.

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