• Colgate-Palmolive unit Tom’s of Maine launched a fluoride-free hydroxyapatite toothpaste, targeting rising demand for fluoride-free oral care.
• Product is positioned for sensitivity relief using arginine and calcium carbonate, with enamel-safe whitening via surface-stain removal.
• Initial retail distribution starts on Amazon.com at an MSRP of USD 11.99 for a 4.4 oz tube.
• Broader rollout to additional retailers is planned for 2027.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Colgate-Palmolive Company published the original content used to generate this news brief via PR Newswire (Ref. ID: 202609230905PR_NEWS_USPR_____NY54974) on September 23, 2026, and is solely responsible for the information contained therein.