Walt Disney ($DIS) is raising prices across several Disney+ and Hulu subscription plans, including a 13% increase for its flagship ad-free Disney+ service. The changes come as Disney reports stronger profitability in streaming and continues an overhaul of its direct-to-consumer business.

• Ad-free Disney+ will increase $2.50 to $21.49 per month, while ad-free Hulu will rise by the same amount.
• The ad-free Disney+ and Hulu bundle will increase $2 to $21.99 per month.
• Standalone ad-supported Disney+ and Hulu plans will each rise 50 cents to $12.49, while their $12.99 ad-supported bundle will remain unchanged.
• Disney's entertainment operating income rose 64% year-over-year in its latest quarter, supported by higher subscriptions and a double-digit streaming profit margin.
• Disney plans to expand Disney+ beyond video content to include merchandise, games and experiences beginning in spring 2027.

Relevant Companies

• Walt Disney ($DIS) - The subscription increases directly affect pricing across its Disney+ and Hulu streaming businesses.
• Netflix ($NFLX) - Disney's new premium price moves closer to Netflix's $26.99 ad-free premium plan.

Editor’s Note: This is a developing story. This article may be updated as more details become available.