Beinbeauty recently said during a survey by a host agency that the infant formula industry is currently in a stage where stock games and structural upgrades go hand in hand. Industry concentration continues to increase, and the focus of competition has shifted from price wars to comprehensive competition of formula research, omnichannel services, and brand mentality. Based on strategic planning, the company will continue to seize market share and increase total customer prices. On the other hand, it will insist on using mother and child as the origin of traffic, rely on technology to empower users for in-depth operation, and expand to a comprehensive enterprise that specializes in household consumption.

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