On September 24, Xiaohongshu issued a governance notice on cracking down on “black PR” accounts: Xiaohongshu has recently sprung up a number of large-scale organized “black PR” gang accounts. Under the guise of “helping brands handle negative public opinion,” this batch of accounts manipulated accounts in batches to post illegal and illegal content in order to attack the notes and accounts of Xiaohongshu users, so that they could be disposed of, and profit from it. Currently, the platform has paid attention to related risks. In order to effectively fulfill the platform's main responsibilities, Xiaohongshu will severely crack down on related acts in accordance with the law and regulations. Up to now, Xiaohongshu has blocked more than 8,700 “black PR” accounts. At the same time, the platform has actively provided clues to the police, successfully cracked down on five offline dens, and arrested more than 150 people involved in the case.

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