The Zhitong Finance App learned that Xiaomi Group-W (01810) reversed the market and rose by nearly 2%. As of press release, it had risen 1.91% to HK$26.68, with a turnover of HK$1,604 billion.

According to the news, on the evening of September 23, Xiaomi's new fall product launch was held as scheduled. The Xiaomi 18 Pro and Xiaomi 18 Pro Max models were released. The prices started at 5,999 yuan and 6,999 yuan, respectively. They are positioned as the flagship dual-size imaging technology, and claim to be the biggest upgrade in the history of the digital series. Citi believes that this release strengthens Xiaomi's high-end strategy and cost-effective positioning. The next catalyst is shipment data and results for the third quarter of this year. The bank pointed out that the starting price of the 18 Pro series is significantly higher than that of the 17 series, which is in line with Xiaomi's strategy to expand its share of the high-end market.

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