The Zhitong Finance App learned that BOCI released a research report saying that the sportswear industry is currently expected to face major challenges in the third quarter due to the weakening macro environment and pressure brought about by Nike's channel reforms. The bank maintains a relatively cautious view of the Chinese sporting goods market and gives the industry a “neutral” rating, but it is still optimistic about Anta Sports (02020), believing that it has a comprehensive competitive advantage and is the industry's first choice.

The bank believes that the pressure caused by Nike dealers on other peers may continue for a longer period of time due to price disturbances in some small and medium-sized e-commerce channels or cannot be completely contained.

Bank of China International expects Nike to announce its results for the first quarter of fiscal year 2027 at the beginning of next month. China's business performance may be weak, which may put some pressure on investors' sentiment in the Chinese sportswear market.

The bank is still optimistic about Anta Sports, believing that it has a comprehensive competitive advantage and is the first choice in the industry. If the company's transaction to acquire Puma's shares is successfully completed, it may also be an important catalyst for the fourth quarter of this year.

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