• British American Tobacco CEO Tadeu Marroco outlined an enterprise-wide transformation push in an interview on “The Smokeless Word.”
• Marroco flagged evidence-based regulation as critical to sustain progress in reduced-risk products.
• He discussed whether BAT could ultimately sell its last cigarette, framing the shift as a long-term strategic question.
• The CEO cited execution focus, adaptability, and collaborative culture as core management priorities for operating across complex global markets.

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