According to Citi, Tencent has embedded its native artificial intelligence assistant, Xiaowei into WeChat, which can take advantage of its huge number of monthly active users, a proprietary social map, and a mature and proven applet business ecosystem. The bank believes that with the rise of smart business in China, Xiaowei is expected to open up huge long-term monetization space through trading and advertising in the future. Analyst Alicia Yap and others said in the report that WeChat's neutral platform positioning and established vertical partnerships are expected to provide it with a distribution and trading moat. Maintaining the “buy” rating and target price of HK$765, there is room for a 74% increase from Thursday's closing price.

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