Recently, the Jiangsu Provincial Sports Bureau issued the “Implementation Plan for the Development of the Sports Industry in the 15th Five-Year Plan” of Jiangsu Province. According to the “Plan”, by 2030, the total size of the sports industry in the province will reach about 1 trillion yuan, the per capita sports consumption will reach more than 4,100 yuan, and the number of national-level specialized and innovative “little giant” enterprises selected in the field of sports is about 100. The “Plan” takes a series of measures around 6 areas: improving the sports service chain, strengthening the sports manufacturing chain, deepening the sports integration development chain, and refining the outdoor sports chain; in terms of improving the development pattern, continuously optimizing the layout of the characteristic sports industry, creating high-quality sports industry carriers and promoting the integrated development of the regional sports industry; in terms of cultivating and expanding the competition economy, enriching the supply of high-quality sports events, amplifying the spillover effects of sports events, and optimizing sports event organization and management; in terms of actively innovating sports consumption scenarios, developing sports consumption activities, and optimizing sports consumption activities The sports consumption ecosystem unleashes the demand for sports consumption; in terms of vigorously cultivating high-quality players, building multiple docking platforms to improve the efficiency of service enterprises and focusing on stimulating new momentum in the sports market; in terms of strengthening diversified support, speeding up the upgrading of stadium facilities, strengthening the digital empowerment of the sports industry, and strengthening the support guarantee for professionals.

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