The Sony Group will miss the 2027 CES Consumer Electronics Show, end its decades-long history of participating in the electronics fair in Las Vegas, and instead increase investment in the entertainment content business. The spokesperson said that Sony and its affiliates do not plan to participate in the CES exhibition in January of the following year, and Sony had not set up a separate booth at the exhibition earlier this year. According to Sony, the company's strategic focus continues to shift towards entertainment, intellectual property, and creator-oriented technology.

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