The Zhitong Finance App learned that the Chabaidao (02555) Paris Louvre shopping gallery store officially opened recently, and long lines continue to line up in front of the store, making it a popular place for tourists to check in. The shopping gallery is a supporting commercial space for the Louvre. It is located on the main tourist route. China's leading brands such as Bubble Mart have already settled in before, and Chabaidao became the first new Chinese tea brand to enter.

Picture: Chabaidao Louvre store officially opened, attracting visitors from all countries to enjoy it

On the product side, Chabaidao launched two exclusive limited-edition drinks for the Louvre Galleria — Lavender, Blueberry Snow Top, and Cocoa Berry Trio. Their appearance and flavor were well received after launch. According to the data, in the first half of this year, Cha Baidao completed more than 120 new SKUs in overseas markets.

Currently, Chabaidao has signed more than 130 overseas stores, including 5 stores in the French market, distributed in core landmarks such as the Louvre, Galeries Lafayette, and the Paris Opera. Wang Huan, overseas CEO of Cha Baidao, said that since China's new tea industry has developed in just 6 to 8 years, this speed cannot be directly replicated overseas. It takes longer for a new tea drink to nurture a true global brand, especially in strategic markets such as France, which value long-term investment and landmark value.

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