The State Administration of Radio, Film and Television issued “Opinions on Promoting the High-Quality Development of Radio, Television, and Online Audiovisual Public Service Advertisements”. The “Opinion” clarifies the next key tasks: First, we must focus on the main subject line. Adhere to the right direction, adhere to integrity and innovation, push the Party's innovative theory to penetrate the hearts of the people, do a good job of publicity around major themes and important time points, promote and practice the core socialist values, and pass on outstanding traditional Chinese culture. Second, it is necessary to strengthen organizational guidance. Improve support projects, strengthen comprehensive evaluations, and play a guiding and driving role. Expand funding sources, optimize the use of funds, accurately support key topics and special projects, and support the broad participation of social forces. Strict monitoring and supervision to create a good environment. Third, it is necessary to promote the creation of high-quality works. Publish key topics and creative guidelines to broaden the scope of topic selection. Strengthen theoretical research and promote talent team building. Encourage the use of new technology and new business formats to innovate forms of expression, enhance the depth of thought and artistic height, enhance the viewability and storytelling of works, and make them new and brilliant. Fourth, it is necessary to establish an all-media communication system. Strengthen the leading role of radio and television listening to mainstream media, and give full play to the advantages of online audiovisual platforms. Build and make good use of work-sharing platforms, make full use of various public audiovisual carriers, coordinate online and offline, promote sharing and sharing, and improve communication efficiency.

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