YouTube star Jimmy Donaldson, better known as MrBeast, is raising the stakes again, offering a $1 million prize for an extreme new challenge that asks contestants to eat their way through an entire grocery store.

MrBeast’s $1 Million Grocery Store Challenge

On Monday, MrBeast announced that his latest challenge video, "Eat Everything In A Grocery Store Win $1,000,000," will premiere Saturday.

The creator described the project as a "mini movie," continuing his signature approach of turning outrageous challenges into elaborate, cinematic productions.

The promotional image shows a fully stocked grocery store, contestants or crew members, barrels overflowing with produce and a giant shopping cart filled with cash.

Eat Everything In A Grocery Store Win $1,000,000 goes live this Saturday! This video is a mini movie pic.twitter.com/0wRjCWlrsq

— MrBeast (@MrBeast) September 28, 2026

MrBeast’s Million-Dollar YouTube Formula

The new video follows a formula MrBeast has repeatedly used — massive cash prizes paired with unusual physical, mental, or endurance challenges.

His previous million-dollar concepts have included "50 YouTubers / Streamers Fight For $1,000,000," "30 Celebrities Fight For $1,000,000!" and "I Hid $1,000,000 In This Vault."

His endurance competitions have also offered million-dollar rewards for contestants who can outlast their competitors.

MrBeast’s main YouTube channel currently has 518 million subscribers, while Celebrity Net Worth estimates his fortune at $2.6 billion.

Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

Photo courtesy: Shutterstock

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