• Teads Holding Co. entered a global partnership with Koddi to standardize programmatic access to onsite retail media inventory using OpenRTB.
• Integration lets advertisers buy sponsored product ads, high-intent display placements across Koddi-powered retail networks via Teads Ad Manager.
• Deal targets fragmentation, lack of standardization that have limited retail media scale for advertisers, based on IAB Europe survey data.
• Retailers on Koddi’s platform gain access to Teads’ global advertiser demand without custom integrations, while retaining control of pricing, quality.
• Companies expect expanded format support, additional retail network partnerships across markets over time.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Teads Holding Co. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202609290500PRIMZONEFULLFEED9835516) on September 29, 2026, and is solely responsible for the information contained therein.