Star Plus Legend Holdings slid again into the close at HK$3.705, capping a rough three months where the share price has drifted lower. Short term sentiment looks tired. The headline from these H1 numbers is different. The business swung back to a small profit with basic earnings per share of CNY0.01 on revenue of CNY217.876 million after a heavy loss in the previous half.
For a company that remains loss making over the past twelve months and trades on a rich price to sales multiple around 9x, that change in direction matters far more than today’s price flicker. Long term holders will be weighing whether this marks the start of repair or just a brief pause in a tougher profit story.
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H1 2026 Earnings Summary
- Revenue (H1 2026 vs H1 2025): CNY217.876 million vs. CNY354.476 million (revenue declined)
- Net Income (Excl. Extra Items, H1 2026 vs H1 2025): CNY7.05 million vs. CNY10.266 million (profit narrowed)
- Basic EPS (H1 2026 vs H1 2025): CNY0.01 vs. CNY0.012138 (earnings per share eased)
- Trailing 12-Month Net Income (Excl. Extra Items, H1 2026 TTM vs H1 2025 TTM): loss of CNY39.597 million vs. profit of CNY41.357 million (moved from profit to loss on a trailing basis)
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Star Plus Legend bullish story meets mixed numbers
For optimists, the key support for a positive view on Star Plus Legend is that the business has moved back into profit for H1, with CNY7.05 million of net income and basic EPS of CNY0.01. That at least shows the model can produce black ink, which matters in a consumer and entertainment mix that often burns cash. The share price has been weak over 7, 30 and 90 days, so sentiment looks cooler than the earnings swing might imply.
Profit wobble keeps the cautious case alive
The bear story still has plenty to work with. Revenue fell from CNY354.476 million in H1 2025 to CNY217.876 million in H1 2026, and profit excluding extra items narrowed over the same period. On a trailing 12 month view, the business shifted from a CNY41.357 million profit to a CNY39.597 million loss. With the stock down over 11% across 90 days, recent trading seems to echo those softer underlying trends.
After a 47.2% annual earnings decline over five years and a choppy share price, it is reasonable to ask whether Star Plus Legend Holdings has deeper structural issues behind the latest half‑year profit. Expose the hidden fault lines in our independent risk analysis for Star Plus Legend Holdings which shows 2 important warning signs.Stay Ahead With Simply Wall St
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This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.
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