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From September 28 to 29, China FAW 2026 Strategy Seminar was held in Changchun. Qiu Xiandong, chairman of China FAW and party committee secretary, pointed out that every effort should be made to respond to the situation and quickly make up for the two major shortcomings of intelligent connected new energy vehicles and overseas business. Regarding the success of the intelligent connected NEV market, it is necessary to identify six “internal logics” from the user's perspective, namely: product safety should be “visible and trustworthy”, the intelligent experience should be “really easy to use and not fancy”, energy and battery life should be “not anxious or drive far”, vehicle costs should be “clearly calculated and well spent”, and after-sales service should be “undeterred and responsive”. The brand promises to “do what you say and be trustworthy.”
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From September 28 to 29, China FAW 2026 Strategy Seminar was held in Changchun. Qiu Xiandong, chairman of China FAW and party committee secretary, pointed out that every effort should be made to respond to the situation and quickly make up for the two major shortcomings of intelligent connected new energy vehicles and overseas business. Regarding the success of the intelligent connected NEV market, it is necessary to identify six “internal logics” from the user's perspective, namely: product safety should be “visible and trustworthy”, the intelligent experience should be “really easy to use and not fancy”, energy and battery life should be “not anxious or drive far”, vehicle costs should be “clearly calculated and well spent”, and after-sales service should be “undeterred and responsive”. The brand promises to “do what you say and be trustworthy.”
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