• Zillow analysis found new homes sold for a median $205 per square foot nationally in July 2026, below $212 for existing homes.
• The shift reverses 2018-2024 pricing, with new homes discounted versus existing homes in 17 of the past 19 months.
• Builders increased price flexibility as new-home supply rose to 9.6 months in July 2026, versus 7.6 months two years earlier.
• Largest new-home discounts were concentrated in high-supply Sun Belt metros, led by Austin at 19.3%, Raleigh at 14.4%, Tampa at 12.4%.
• New construction represented 12.6% of U.S. home sales in the 12 months through July 2026, matching 2019 levels.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Zillow Group Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: 202609290800PR_NEWS_USPR_____SF58802) on September 29, 2026, and is solely responsible for the information contained therein.