According to Counterpoint Research's “China Smartphone Weekly Sales Tracking Report”, weekly smartphone sales in China have maintained a double-digit year-on-year decline since July. Consumer demand continues to weaken due to rising storage costs, but with the arrival of the September new product launch cycle, it is expected to drive the market to recover month-on-month. The sales volume of the iPhone 18 Pro series in the first three days of launch increased 12% year over year compared to the first week of the iPhone 17 Pro series. With this strong starting performance, Apple topped the weekly sales list in week 38, accounting for 33% of China's smartphone market share.

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