The BMW Group plans to repair profit margins by streamlining operations, cutting costs, and selling more expensive models. The company aims to increase the automotive business profit margin to 3% to 5% by 2028, and to the long-term target range of 8% to 10% at the beginning of the next decade. BMW's recovery plan includes streamlining the product matrix and simultaneously launching a variety of high-margin new cars, including new SUVs and more high-performance M-series models.

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