• Reply won Aboca’s tender to overhaul its direct-to-consumer digital experience across international markets.
• Work will span digital ecosystem strategy, customer and commerce analytics, user experience redesign, SEO, generative search optimization.
• The mandate expands an existing relationship that began in 2024 with global social media strategy support for Aboca.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Reply S.p.A. published the original content used to generate this news brief on September 30, 2026, and is solely responsible for the information contained therein.