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In recent years, from online literature and domestic games to short dramas, more and more Chinese content is entering overseas markets and is being accepted by global users in more diverse forms. The number of overseas users of Chinese online literature has reached about 352 million; in terms of domestic games, the cumulative sales volume of “Black Myths: Goku” has exceeded 30 million copies worldwide. Chinese short dramas are also developing rapidly overseas. According to the data, Chinese short drama apps have been downloaded more than 1.21 billion times overseas. In the first half of this year, the proportion of “native dramas” set up, filmed, and customized for local audiences increased from 27% in the same period last year to 46%. They are gradually replacing works that simply go overseas after translation and become mainstream in overseas markets. From online literature to domestic games to short dramas, Chinese culture is moving overseas through richer content and ways closer to everyday life.
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In recent years, from online literature and domestic games to short dramas, more and more Chinese content is entering overseas markets and is being accepted by global users in more diverse forms. The number of overseas users of Chinese online literature has reached about 352 million; in terms of domestic games, the cumulative sales volume of “Black Myths: Goku” has exceeded 30 million copies worldwide. Chinese short dramas are also developing rapidly overseas. According to the data, Chinese short drama apps have been downloaded more than 1.21 billion times overseas. In the first half of this year, the proportion of “native dramas” set up, filmed, and customized for local audiences increased from 27% in the same period last year to 46%. They are gradually replacing works that simply go overseas after translation and become mainstream in overseas markets. From online literature to domestic games to short dramas, Chinese culture is moving overseas through richer content and ways closer to everyday life.
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