Tech journalist Mark Gurman reports in his column that John Turnus, who succeeded Tim Cook as Apple's CEO, invested a lot of energy in product and design work within a few weeks and personally acted as the final decision maker of the company's design. According to the report, Tenus is a hardware engineer and is handing over the finance and supply chain to CFO Kevin Parek and COO Sabir Khan, respectively, and he frequently works in industrial design and human-machine interface teams and visits design studios several times a week, in stark contrast to the Cook Era where he visited at most one hour a month. Gulman learned that Apple is not looking for a chief design officer from outside; Tenus has actually selected himself for this role. On the product side, Apple plans to hold a press conference on October 13 to launch a smart home hub with a screen, the new HomePod Mini, and the upgraded Apple TV. All three products use Siri AI as the core; the iPhone Duo will be launched on October 23. According to reports, the first MacBook Pro equipped with an OLED and touch screen, and the first OLED iPad mini will also be launched this fall. Gurman said that Tenus aims to speed up product development and reduce costs to hedge against the slowing growth of the service business.

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