• DoubleVerify partnered with OpenAI to launch attribution measurement for advertising on ChatGPT, using DV Rockerbox to track ROAS across channels.
• Collaboration includes a pilot to evaluate brand suitability for ChatGPT ads at scale without accessing private user conversations.
• Weight Watchers testing showed ChatGPT’s attributed cost per acquisition ran 15.3% below its benchmark during the measured period.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. DoubleVerify Holdings Inc. published the original content used to generate this news brief via GlobeNewswire (Ref. ID: 202610050700PRIMZONEFULLFEED9839192) on October 05, 2026, and is solely responsible for the information contained therein.