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National Advertising Division Finds Blissy Less Frizz Claim Supported; Recommends Certain Other Claims Be Modified or Discontinued
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New York, NY, Oct. 05, 2026 (GLOBE NEWSWIRE) -- BBB National Programs’ National Advertising Division determined, as part of its routine monitoring program, that Blissy, LLC supported its “Less Frizz” claim for Blissy Silk Pillowcases in context, however, it recommended Blissy modify or discontinue certain claims concerning hair breakage and tangles, anti-aging and wrinkle prevention, acne, clinical study results, and dermatologist endorsements.

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