• Build-A-Bear plans to open its largest location, a three-story “retailtainment” Workshop at Orlando’s ICON Park, in November.
• Site adds exclusive experiences, including an appointment-only Design Studio for bespoke plush creations.
• Expansion also introduces an interactive Bakeshop concept, with in-store dessert decorating.
• A “Personalize Me” station will offer on-site customization such as embroidery or screen printing for select products.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Build-A-Bear Workshop Inc. published the original content used to generate this news brief via PR Newswire (Ref. ID: CG63726) on October 05, 2026, and is solely responsible for the information contained therein.