• Banijay Entertainment named Laurens Drillich CEO of Banijay Latin America, based in Miami, reporting to group CEO Marco Bassetti.
• Role covers a new regional division spanning Mexico, Brazil, Colombia, and the US Hispanic market.
• Drillich previously served as president of Endemol Shine Latino since 2016, overseeing regional expansion in Spanish- and Portuguese-language production.
• Earlier roles include CEO of Endemol Shine Netherlands, chairman and CEO of Dutch broadcaster BNN, and leadership of Endemol’s US-Mexico Spanish-language operations.

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