• Lumene announced a strategic brand-portfolio overhaul to concentrate investment on its CUTRIN professional hair-care business.
• Promise, a salon-only hair-care brand, will be discontinued following a business review citing insufficient demand and profitability.
• CUTRIN will be refreshed with a new visual identity and updated packaging to support growth in Finland and international markets.
• The group will continue to develop its LUMENE, CUTRIN, and IDA WARG Beauty brands.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Lumene Oy published the original content used to generate this news brief on October 06, 2026, and is solely responsible for the information contained therein.