Zhitong Finance App News, Right Sense International (00381) announced that the Group's new rice wine project “Twelve Dynasties Liquor” is positioned as a cultural overseas supercomplex combining Chinese civilization and modern technology. The project uses high-end vintage rice wine, which has inherited thousands of years of heritage and is crafted using ancient intangible heritage methods as the core product, and creatively integrates history, art, traditional craftsmanship and digital technology. The wine bottle rejected assembly line glass, and was located in Jingdezhen, the porcelain capital of China. Famous intangible heritage artisans made the Guanyao porcelain wine bottle by hand; the bottle body teamed up with Mr. Chen Chunyong, a contemporary landscape painter, to take the lead in creating a long volume of epic landscapes from the 12th Dynasty as bottle art paintings. The products have both the healthy dietary value of high-end old wine and the art collection value of Jingdezhen ceramics and master paintings.
The ultimate mission of “Twelfth Dynasty Liquor” is not simply to sell rice wine, but to position it as a “complex of Chinese civilization going out to sea”. Using wine as the medium, the project aims to digitalize and physically package the vast and profound 5,000 years of Chinese civilization and bring it to the global market.
In historical coordinates, the project carried out a special “original cleaning”: before the advent of liquor distillation technology in the Yuan Dynasty, the orthodox national wine that had been flowing in the land of China for thousands of years was actually Chinese rice wine. Therefore, all “12th Dynasty Liquor” products use high-end vintage old rice wine, blending the rise and fall styles and poetry of the Xia, Shang, Zhou, Qin, Han, Three Kingdoms, Wei Jin, Tang, Song, Yuan, Ming, and Qing dynasties into one bottle to create the grand narrative of “One bottle, one dynasty, drink a period of Chinese civilization”.