• Airbnb flagged a pickup in demand for Halloween weekend travel, with searches for stays up nearly 15% year over year.
• Gen Z led the gains, with searches up almost 45%.
• Wishlists with Halloween-inspired titles rose almost 60% from a year earlier.
• Wishlists with “witch” in the title increased almost 15%.
• Salem, Massachusetts was cited as the top trending US destination for the weekend.

Disclaimer: This news brief was created by Public Technologies (PUBT) using generative artificial intelligence. While PUBT strives to provide accurate and timely information, this AI-generated content is for informational purposes only and should not be interpreted as financial, investment, or legal advice. Airbnb Inc. published the original content used to generate this news brief on October 06, 2026, and is solely responsible for the information contained therein.